"September was a once-in-a-lifetime moment on the sports calendar when all four major U.S. sports were playing meaningful games all at once, which was obviously a boon for sportsbooks," said Dustin Gouker, lead analyst at PlayNJ.com. "The growth seen over the last two months will likely level off once the sports schedule returns to normal. But it's clear New Jersey's sports betting industry is setting a new floor."

Wagers at New Jersey's online and retail sportsbooks soared to $748.6 million in September, up 68% from $445.6 million in September 2019 and easily surpassing the all-jurisdiction record of $668 million set by New Jersey just last month. New Jersey sportsbooks have now collected $3.3 billion in bets through the first nine months of 2020, up from $2.96 billion through the corresponding months in 2019.

September's bets produced $45.1 million in gross operator revenue, up 14.1% from $37.9 million in September 2019. Those revenues yielded $5.6 million in state taxes.

Football produced $159.5 million in bets, but "other" sports, a classification that includes hockey, led with $208.3 million.

"Bringing all the major sports together at once enabled New Jersey to show off its unique ability to attract significant action on a wide variety of sports," Gouker said. "New Jersey is less event-driven and football commands a smaller share of the overall handle than Nevada, which is an obvious benefit under the current circumstances."

Online bets accounted for 90.7%, or $678.7 million, of September's handle. That was up from 90.1% in August. FanDuel Sportsbook/PointsBet topped the market with $25.1 million in gross revenue, up from $17.6 million in August.

Struggling retail sportsbooks showed modest improvement, generating $69.8 million in bets, up from $66 million in August. FanDuel Sportsbook at The Meadowlands once again topped retail books with $3.1 million in revenue.

"September's results hint at a $1 billion month someday soon, which would've been impossible to fathom two years ago," said Eric Ramsey, analyst for PlayNJ.com. "As we can see with Unibet's recent launch, online sportsbooks will continue to be where we see growth and where operators will continue to invest."

Online gambling

New Jersey online casinos and poker rooms continued their place as the industry's most consistent performer in September with a near-record $87.6 million in revenue, up 113% from $41.1 million in September 2019. The industry averaged a record $2.9 million a day over 30 days, injecting $13.2 million into state coffers.

Online gambling has generated $685.6 million this year, up 102.2% from $339 million through the first nine months of 2019, and is on pace to reach $950 million for the year.

"Nearly $1 billion in revenue is a staggering figure to think about, and every dollar has been vital in keeping New Jersey's gaming industry afloat during a difficult year," Ramsey said. "The growth in online revenue has begun to flatten after a spring surge, but the importance of online gambling to the overall health of the industry continues to grow."